American Eagle Outfitters Spring Campaign:
Art Direction / Graphic Design

Each season we refreshed the look & feel of the store to mirror the style of the clothes. For spring we hand-painted type, photocopied type to distress it and saturated all of the colors to match the clothes’ aesthetic. We rolled the design out & art-directed the photoshoot & product laydowns. The ever talented Brad Shaeffer Creative Directed the campaign.

Skills employed: concept design, art-direction & graphic design.