American Eagle Outfitters BTS Jean Guide:
Concept Design / Graphic Design

Each season we refreshed the look & feel of the store to mirror the style of the clothes. For BTS we had a custom photo backdrop made & we cast real people instead of models as our inspiration as well as used them to exemplify the brands “Live Your Life” motto. Great teammates in Creative Director Brad Shaeffer & Art Director Roman Shuman.

Skills employed: concept design & graphic design.